Brandweek Exclusive: Mercedes Takes Its C-Car to the People

July 13, 2007

By Steve Miller

DETROIT -- Mercedes-Benz is offering 30,000 potential customers a drive in its new 2008 C-Class sedan through a ride-and-drive event that will be held in 11 markets next month. Invitations to the events are being made via a direct mailing and an e-mail blast to 200,000 prospective customers.Click here for more.

Mercedes-Benz Revs Up for All-New 2008 C-Class Launch

SEE ALSO: Mercedes-Benz Buyers Guide

The C Drive Tour to Hit the Road with Exciting New Sedan

MONTVALE, N.J., July 16 -- Gearing up for its August retail launch, Mercedes-Benz USA (MBUSA) is taking its long-awaited, new-generation C-Class sedan on the road to allow some 30,000 potential buyers to get an advance preview of the new vehicle and put it through its paces..click here

2008 Mercedes C-Class

All week we have been bringing you the ultimate insider look at the new Mercedes-Benz C-Class with our huge photo galleries.

But what everyone has REALLY been waiting for, is to hear our driving impressions and our verdict of the new car that is SO important to the success of Mercedes-Benz.

Does it have what it takes? Click here

'Gateway to luxury'

Sunday, July 1, 2007 12:12 AM CDT
Post a Comment | Email this story | Print this story



BY JIM JACKSON
Times Auto Writer

German engineer Karl Benz was on to something when he invented the first motor car in 1886.

Today, the Mercedes-Benz passenger car lineup spans 16 model series -- each delivering a refined driving experience to consumers who demand exemplary comfort and high standards of quality....click here